3 Ways Emojis Help with User Retention in Mobile Apps By BPS Digital Media | Wednesday, June 14, 2017

For mobile apps, message and notification engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind and encourager users to increase their use of your app. A simple trick that gets often overlooked is the use of emojis. Mobile users love emojis. Push notifications including them experience an opening rate of up to 85 percent more than those without.

These simple tactics will help you boost your user retention:

1. Use emoji-powered push notifications

Open rates are almost twice as high in messages that feature emojis. Considering that must users never return to an app after their first use, boosting push notifications with emojis can almost guarantee almost twice the number of people that receive these notifications will go back to the app. And, using them on a regular basis will increase retention levels almost by 28 percent.

2. Emojis resonate on an emotional level

Our brains process emojis as non-verbal communication and experience an emotional reaction to copy that you can’t achieve through text alone. It’s hard to convey certain emotions over the internet, so emoticons help clarify when a statement is made. Emojis, with bright colors or vivid expressions are even better at conveying emotions. Although, it’s hard to measure the emotional impact of emojis on mobile app users, there’s no doubt it’s there.

3. Emojis let you speak the user’s language

Mobile is an inherently personal medium. Dry, corporate-sounding push notifications won’t create any engagement. Marketers are going more personal. Emojis are almost like slang, in a sense. They let you speak the same language as your users. Emojis are increasingly important among millennials who spend the most on mobile apps, and also use emojis the most.



Why Social Media Advertising is Effective By BPS Digital Media | Thursday, June 1, 2017

The budget for advertisement is usually the most hotly debated, and none more so than the specifics for social media advertising. For many executives, understanding the results earned from social media ads is a complicated calculation, and evaluating the ROI is complex. However, there are many indicators that social media is one of the most effective options to advertise and reach more audiences.

Here are some of the reasons why social media could be a great effective way to advertise your business.

Targeting

One of the biggest advantage of social media advertising is the targeting functionality. No other form of advertisement can provide this level of precision. Platforms like Facebook, Twitter, and LinkedIn provide extremely precise audience targeting functions. You can target audiences based on interest, locations, brand interests, job titles, business experience, and beyond.

Price

The vast majority of marketers agree that social media ads are either “very low cost” or “somewhat low cost.” In fact, social media is one of the most approachable advertisement channels compared to traditional media and have an exceptionally low cost buy-in. The cost of ads vary dramatically from platform to platform, size of audience, and even whether you want to pay for engagement rate, reach, or some other metric. As an added bonus, social ads show results immediately, allowing you to make adjustments at any time.

Accessibility

Due to the powerful scalability of social media, businesses of any size can get great results. It’s relatively fast and easy to learn about the flexibility of social media campaigns. Due to the ease of use and ability to make instant changes, any mistakes will only cost you a few dollars, instead of hundreds or millions.



How Organic Conversation Affects Web Traffic By BPS Digital Media | Thursday, March 30, 2017

The impact of social media has always been debated. However, the impact of social media on your website or business should not be overlooked and is an important metric to account for impact. What does a share from your brand does compared to share by someone else? What’s is more valuable for your brand: an earned social or an owned social?

Basically, earned social sharing is when someone other than your brand shares your content. It could be a consumer, influencer, or just an everyday person. On the other hand, an owned social is just the content your brand publishes on social media.

According to a recent study by Simply Measured, earned social drives 3.8x more traffic than owned. This is a good opportunity for your brand to measure which content is being shared the most, who is sharing, and where. By reading through the analytics of these metrics, you can easily optimize your strategy for a greater reach and turn that organic conversation on social media to more traffic on your website.

Also, earned social drives higher conversion rates than owned social media, meaning more people get to your website via a link originally shared by someone else. This is the digital equivalent of “word-of-mouth.” Understanding what type of content generates this behavior will help you drive more earned social traffic, so you can focus more on conversion and reach.

If that’s not reason enough to believe earned social is something your business should look at, earned social drives 1.12x more page views per visit than owned social. Earned social also boasts the lowest bounce rate among all social traffic sources.

This proves that social sharing shouldn’t be overlooked. This is the traffic that signals intent for your brand, and it’s crucial for you to follow it and understand it, to implement it in your marketing strategies, and to optimize your efforts.

5 Benefits from Account-Based Marketing By BPS Digital Media | Thursday, March 30, 2017

Account based marketing offers real benefits to organizations looking for a significant return on investment (ROI). The term account-based marketing (ABM) refers to a targeted approach to acquisition that requires the efforts of marketing and sales. It means selecting target accounts and delivering personalized messages and content to move them towards your goal whether that’s an initial sale, cross-sale, up-sell, renewal, or engagement.

Here are the key benefits from implementing an account-based marketing strategy that might make ABM the right choice for your next campaign:

1. Increased ROI

ABM focuses on generating pipelines and growing revenue within the right companies, allowing you to make bigger revenue impact with each program. Compared to other marketing initiatives, ABM delivers the highest return on investment of any B2B marketing strategy or tactic, according to ITSMA.

2. More efficient targeting

With ABM, you can target the accounts that have a real significance for your business. By prioritizing which accounts to target, you will profoundly impact the way you strategize your sales and marketing. Instead of casting a wide net, you can look for ways to target key individuals. By targeting better, you minimize the expenditure of resources.

3. It’s personal

Thanks to the focused targeting tactic, your efforts will go to your targeted audience only. Plus, by personalizing your communication you will achieve a higher engagement rate from users. In fact, according to Aberdeen Group, 75% of customers say they prefer personalized offers. Stop overwhelming your customers with every offer and start tailoring their experience. Targeted customers are more likely to engage with content that talks specifically to them.

5. Improves the customer experience

With ABM you not only gain new customers, it’s also easier to retain and grow them through cross-sale and advocacy programs. With new technologies that support account-based marketing, marketers can focus on building a relationship past the sale to support different objectives. As a matter of fact, 86% of CMOs and Senior Marketing executives believe they will own the end-to-end customer experience by 2020, according to The Economist.

Best 5 Practices for Reporting By BPS Digital Media | Thursday, March 30, 2017

Establishing a good reporting habit can help you build trust and credibility, plus it will help you understand better what’s going on. As a marketer, reports are the summary of your work, of what worked, and what didn’t. However, many believe reporting is only about transcribing analytics into a more concise document.

This is what executives are looking for when they see a report:

1. Trends, not tactics

Instead of getting buried in the details, take a look at the broader trends. Tracking changes over time will help you identify where your audience is moving and how they are responding to your marketing. Explain if the program is working, if you’re doing better or worse, and whether adjustments need to be made as you move forward.

2. Conversion rates

Everyone on your marketing team should be looking at conversion rates. How are you moving people from one stage of the funnel to the next? Conversion rates allow marketers to see what’s not working, and how to fix it. It’s critical to understand your conversion rates, how they compare to other channels, and how your tactics are impacting it.

3. Keep it consumable

Executives only want to see a snapshot of what’s happening on the site. Instead of creating a long document listing every single detail of the marketing, pick out the key points and highlight the areas that make the most impact on business. If there’s a big change, highlight it and explain why, always in an easy-to-consume way.

4. Own your losses

99 percent of the time, no one is going to hold it against you if you tried something and didn’t work. Own your losses. Data helps you explain a miss, and addresses what you can do to fix it. Use the misses to build a better campaign, come back stronger, and hit it out of the park next time.

5. Always have an action plan

Creating a report is a great way to know where you’re at, but it’s important to show what are you planning to do with this information. Analysis are only useful when you do something with them. Once you have the report, add an action-oriented plan that shows what’s next and how these results affect your next steps.

6 Tips for Social Media Advertising By BPS Digital Media | Thursday, March 30, 2017

As with any ad format, the effectiveness of social media advertising falls on using the medium correctly. In the case of social media, it means knowing your audience and engaging them with an idea or a conversation. In general, people are more receptive to social media ads that provide value to them. Plus, they look for ads that are highly visual, emotional and shareable.

Here are some tips to make the most out of your social media ads:

1. Design your ads with smartphones in mind

Twitter users spend 86 percent of their time on the service on mobile. Facebook users aren’t far behind at 68 percent. Most of social media is consumed on mobile devices. This means most ads are being viewed on mobile devices. Make sure your messages are optimized for viewing on small mobile screens.

2. Use free social media to beta-test your paid social ads

Odds are you’re sending out multiple messages every day to your different accounts. Some of those messages will likely resonate with your followers; others won’t. Track which ones are being clicked, shared and commented on. These high-performing messages make the best candidates for native social ads. Facebook and Instagram, for example, will let you know when one of your posts is performing better than others.

3. Understand how ads are sold

Different networks sell their ads in different ways. While twitter focuses on engagement, LinkedIn and Facebook focus on impressions. Use this knowledge to design your ads strategically; the goal is to drive genuine prospects to your site, not merely to attract views. Change the ad options to track the change you want.

4. Rotate, rotate, rotate

In today’s fast-paced world, ad fatigue is very much common. Regularly rotate your ads to avoid penalizations or lower clicks. Rotate your ads every three to five days to keep your content fresh and engaging.

5. Target

Probably the best asset social media advertising can offer is effective targeting. Take advantage of this very useful targeting for more efficiency in advertising. It also gives you the opportunity to retarget your audience, so you can explore with different spectators and grow your market.

6. A/B test your social ads

With social ads, you can have instant feedback. You can argue the effectiveness of a post in minutes, and follow up with advanced analytics reports. Thanks to the vast data available, you can easily send out several “test” ads to small audiences, tracking the results, and then push the winning ads to larger groups. This makes ad testing less expensive and more effective.

5 Reasons Your Business Needs a Blog By BPS Digital Media | Monday, March 13, 2017

Your blog is a powerful marketing tool, your website is more likely to appear higher in the search engine result pages if you have a blog where you can write intelligent, insightful, informative content.

Blogging helps your business compete

There are so many businesses out there that provide the same products or services you do. However, no two companies are truly identical, so it’s important to emphasize what your company is unique. Blogging helps show the personality, information and experience your business have!

Blogging helps businesses

Blogging helps you build brand awareness and shows your expertise. Custom content warms prospective customers up to your business, businesses that blog generate more leads and many marketers say blogging is their best SEO tactic.

Blogs offer insight into your audience

The more you know about your audience the better. Blog analytics, provide you feedback on the blog, and comments on social media posts will help you learn about what content is most interesting to your target audience.

Blogs can improve your SEO

A blog can help you increase your search engine rankings. A business blog won’t get you on the first search page overnight, however, it will significantly enhance your SEO rankings over time. This is mainly because search engines reward you for producing fresh content, using relevant keywords, and meeting the needs of online searchers.

Blog Posts Provide Social Media Content

The information contained within a single post can be repurposed in many ways, to develop several social media posts. Not only will your audience appreciate informative and easy tidbits, it will also help you maintain a consistent and valuable presence, which is incredibly important in social media.

How to Measure ROI By BPS Digital Media | Monday, March 13, 2017

While calculating marketing ROI can be complex given the number of variables that emerge. It is vital to understand it. As marketing investments, particularly in content, continue to increase, executives everywhere are looking for the data that justifies the money spent.

By following through all your content investment turned into customers you can quickly measure content ROI. Add up the total cost it took to develop the content (including the cost of designers and the hourly rate of the people who spent on the content). Your content marketing formula should look like: (total revenue generated by piece of content – total cost)/total cost.

You can easily use this formula to get an overall ROI of your content or any other marketing effort you implement, by totaling the cost of all your marketing spend and measuring against total revenue generated.

While there are other factors to consider when it comes to ROI (brand awareness, search engine ranking, website authority, etc.), this simple formula can quickly help you develop marketing tactics as well as demonstrating marketing’s value.

When it comes to field marketing you can use the same formula (gross profit – marketing expenses)/Marketing Expenses. You can use this formula to calculate trade show ROI.

You should definitely put your marketing ROI into context. Measure it against the industry average, if the average is 30%, this should be your aim. If you’ve been measuring ROI for quite a while, measure it against your own successes and failures during previous periods and even against company targets.

Hitting ROI objectives will ultimately decide on the success of your role and your marketing strategies.

How to Measure Your Facebook Campaign Success By BPS Digital Media | Monday, March 13, 2017

The success of your Facebook campaign may seem like an easy thing to measure. After all, Facebook provides you with an abundance of feedback metrics that allow you to track your ad’s results.

However, the problem relies on the whole story. Even when many metrics report positive figures, your campaign may leave you wanting more. A surprising 88% of marketers are not sure how to measure the success of their social media campaigns.

The metrics most marketers use to evaluate their campaigns don’t provide them with everything needed to measure the actual success. For metrics that show results, you need to go beyond the CTR and CPC metric. It’s time to take a look at tangible data like clicks, views and conversions.

You should be constantly checking these metrics to see if your ad is being successful:

Conversions

Very important, right? See how many conversions our ads are returning and the cost of each. You might need to create a Facebook Conversion Pixel for this, but it will be worth it to be able to track the journey of your customers and whether they complete an action once they have clicked on your ad.

Reach

For many this might seem not important. But putting yourself in front of more and more people should be one of your goals. How many users did your ad reach? What was the % reach of your target? Keep track to see if your product or service is being presented to as many audiences as possible.

ROI

Calculating your return on investment is a great place to start evaluating success. Don’t spend a lot to make a little. Calculate your ROI by dividing your net profit by the cost of investment and multiply it by 100.

As a rule of thumb, optimized campaigns will return better results. Determine the proper metrics that you want to evaluate and allow you to optimize your ad strategy, in return, it will improve your outcome.

5 Ways to Save Time in Creating New Content By BPS Digital Media | Monday, March 13, 2017

As a content creator, you know how much goes into the seemingly simple task of getting a single piece completed. Audience research, topic sourcing, planning, collaboration, SEO audits, editing, revisions, etc., Basically, all the time-intensive tasks you can think of.

We came up with 5 tips to help you optimize your process, while also working to improve the response of the audience:

1. Streamline research

The research phase can eat up a lot of time. Over-thinking content can lead to a lot of back and forth on topic ideas as you try to decide exactly what your audience wants. To streamline this process, start with your analytics, to see what topics are working best right now; look at your competitors to see the content their fans are engaging with, and check your best-performing and target keywords.

2. Cut back on quantity

Businesses that regularly post on their blog see 67% more leads from their inbound efforts over companies that don’t. Try to find the right balance between long posts, that take a little bit longer to produce, with short fast-paced articles.

3. Schedule writing time

Block out time each day to write and only write. Don’t let other activities lead to cancel or reschedule your writing time. You can easily schedule 30-minutes writing blocks with five-to 10-minute breaks to keep your focus sharp.

4. Eliminate distractions

Create yourself a bubble to write. Shut everything down, leave on the screen only the actual tools you need to write. Forget about emails, analytics alerts, etc. Think about your content creating process add your one goal to achieve in that period, that way your brain can concentrate easily and you can focus all your attention to that actual goal or task.

5. Compile many ideas at once

Don’t force yourself to come up with a topic on the day that you’re to write it; plan far in advance. At least a month in advance, plot all the best content ideas, or any content idea you have on your editorial or content calendar. Try to list all contacts you can think of for possible citations, resources, and so on. When the time comes to write a new piece, refer to your calendar, grab the topic, and start writing.


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