Why Responsive Design Is SO Important? By BPS Digital Media | Monday, March 13, 2017

In case you missed the memo, back in 2015 Google announced a change to its algorithms that factored in a website’s mobile presence as a ranking signal for the first time ever. Simply put, a single desktop website needs to be usable on a smartphone to be included in the top results. Meaning, your website design must be responsive to change from one mobile device to another to a desktop, without problems.

Having a responsive design includes everything from ensuring your text is readable on any device without zooming, adequate space for tap targets, and eliminating any horizontal scrolling on all mobile devices. Previously, most websites were made desktop first and then a second “m” site was created, to which mobile users were redirected.

Essentially, responsive web design creates a system for a single site to react to the size of a user’s device-with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size. All of this with one purpose: offering an optimized browsing experience.

With the Google algorithm update, a responsive design increases visibility on search engines. A site with an effective mobile experience will show up on search results above one without. This change reflects the ubiquity of smartphones and helps create a seamless experience for users across their multi-platform browsing.

Having a good responsive web design increases reach to customers and clients. By providing a consistent experience, you will increase lead generation, sales and conversions. You will also decrease time and cost on site content management; plus, you will stay ahead of the competition. Believe it or not, 44% of Fortune 500 companies are not mobile-friendly!

How to Find Related Keywords for Your Content By BPS Digital Media | Friday, February 17, 2017

When it comes to content marketing the mantra remains “write for the user, not the search engine.” However, for users to read your words you need your content to be returned at the top of search engine result pages, and you can get there by suing the right keywords.

Quality content is interesting, informative, original, and it should include keywords or phrases that help anchor your text and help readers and search engines quickly understand your webpage, Having clear and logical content will lead to more visits and boost your rankings. Integrating SEO with your content is the first step. But to really write smart-digital copy, you should look at specific terms that will help you target the right audience. That’s when you incorporate certain tools that will help find those right keywords to use within your content.

Google AdWords Keyword Planner (free)

This is probably the first place many SEO professionals go to their keyword search. They also have an Ad Group ideas tab to view terms related to your specific content search, and it will also show an average of monthly searches for each term so you know how popular they are, this will give you an estimate of how many people you can reach through those terms.

Pinterest (free)

Pinterest is probably not the first place you will go for keyword research. However, it will help you understand semantically related terms and topics that can easily extend your reach. That way you can also attract others that will not necessarily search for your exact content, but they still have similar interests.

Conductor (fee)

This Audience Intent Explorer helps you discover topic suggestions for your new or existing content based. This site will show you exactly how consumers are searching for a phrase or discovering content, so you can mold your content based on that.

Moz Related Topics (fee)

If you already have a campaign set up in Moz, be sure you’re using this feature. Once you click on page optimization, type in the keyword and the target URL. This will prompt a relevance score and can also look at top-ranking URLs for each topic.

5 Web Design & Development Tools You Need Right Now By BPS Digital Media | Friday, February 17, 2017

For web designers, it’s vital to keep up with the latest industry tools and standards out there that will make your job easier. Month to month, hundreds of tools out there are created and updated to take your vision to a whole new level. These 5 web design tools will make your daily journey as easy as it gets.

Color Me

When you want to try out the CSS Color Function, this tool is the best place to start. It’s a UI for applying adjustments to a base color that shows you the base and the result side-by- side for easy comparison.

Vaunt

When you need to build a palette to complete images on your site, usually, a good place to start is the dominant colors of those images. This is where Vaunt comes in; it’s a Mac app that analyses images and lets you know which colors are dominant, so you can easily create a palette using those colors in your overall design.

Know It All

How much do you know about web design and development? This site lays it all for you in a checklist manner. This way to can go through them and check them off as your progress. It is a great tool to keep in handy when trying things, you’re not so familiar with.

App Launch Checklist

About to launch your first app? Don’t make rookie mistakes! The people at Branch have put together a checklist to guide you through the launch process so it goes as smoothly as possible and you don’t have to go back and re-do everything.

Init.ai

Regardless of what you think of chatbots, odds are you are going to introduce them to your site sooner than later. Init.ai is one platform that will help you build conversational apps to interact with your users. Plus, this will provide you a more sophisticated version than the standard bot.

5 Marketing News Sites You Must Follow By BPS Digital Media | Friday, February 17, 2017

Regardless if you’re a marketer, a social media manager, or just a marketing enthusiast, you need to stay up to date with the latest news. Digital marketing moves up at light-speed and keeping up with the latest news can be difficult. That’s why we rounded up 5 website blogs you must follow to stay on-trend with everything.

Buffer

Focusing mainly on Social Media, Buffer, is your to-go source when it comes to social media platform news, updates, tips and strategies to use to develop the ultimate Social Media campaign. Plus, it’s a good resource to update your knowledge on general Marketing strategies that you can integrate to your own to achieve more within your strategies.

AdWords

Even Google knows how hard it is to keep a good grasp on AdWords, which is why their official blog for Adwords is a great tool to have in handy. In here, you can easily follow news, tips and information regarding AdWords algorithms and how you can adjust your campaign to further benefit you.

Moz

This is a very well rounded blog to follow, with content and insights from top influencers in the Digital Marketing scene. Moz mainly focuses on SEO and online marketing, think of this site as a platform that will help you take your skills to the next level.

Social Times

These blog section within Adweek, called Social Times, is the perfect site to understand exactly what’s going on in the Digital Marketing era. You will easily find everything from analytics on how politics are affecting Twitter users, what trends are developing in certain markets, news on all social media platforms and even reports on how marketers are converting in mobile.

Mashable

Here is where everything converges, video marketing, social media, tech, business, lifestyle, etc. Mashable, has become the ultimate news outline for everything around the globe, including startups, business, advertising, politics, home, and so on. It’s a great source to find new content ideas, to share valuable content with your readers and to have a 360 scoop of what’s going on right now.

Is the Future of Customer Service a Chatbot? By BPS Digital Media | Thursday, February 16, 2017

There are plenty of new technologies that could help brands offer better service to consumers. With the inclusion of social media, customer service is literally at the consumer’s fingertips. But too few brands understand that despite new technologies or new channels being used, the fundamentals of great service remain the same.

However, the game is changing in terms of how businesses interact with their consumers. More than 11,000 bots came online soon after Facebook released a bot-development platform for Messenger.

Since then, bots are everywhere across other messaging media such as Kik, WhatsApp, Slack, Snapchat, and Skype.

Odds are your business needs a chatbot. Gartner projects that more than 85% of customer interactions will be managed without a human by 2020, and chatbots are expected to be the No.1 consumer applications over the next five years, according to TechEmergence.

Companies like Taco Bell are letting customers order on Slack chat, through a chatbot. Sephora lets customers skip a trip to the store by fulfilling makeup orders on the messaging app Kik. Examples like these are out there, the only thing that’s left if figure out a way to include this offer in your business.

The good thing is that a chatbot’s utility is limited only by your own creativity and imagination. You can use the bot for everything from helping a customer reset a password or getting an updated account balance to finding a specific discount item on your site. Plus, they can also be fully personalized to match your company’s values and language.

Providing customers with a personalized chat experience will completely change the customer service game plan. It will dramatically help business stand out more, and create new opportunities within their consumers to engage in a faster way directly with your organization or company.

3 Mobile App technologies to Use This Year By BPS Digital Media | Thursday, February 16, 2017

While mobile users surpassed desktop users globally only recently in 2016, Gartner predicts that $77 billion worth of revenue will be just from mobile users. Mobile users doesn’t even take into account the new ways we have of connecting to the internet, using wearables, connected home devices, smart cars, and much more. This marks a huge opportunity for entrepreneurs and brands to explore new options and offer more ideas to the consumer.

Location-Based Services

With the availability and use of GPS on virtually any mobile device today, location-based services will evolve further and give users real-time information, like we’ve seen on Apple Maps, or even offer deals based on their whereabouts.

The Importance of Application Security

The security of a smartphone has become crucial than ever because of the sensitivity and sheer quantity of user data on it. Technology is becoming more and more aware of our surroundings, learning more about us in the amid of Intelligence. That’s why more developers are sure to adopt new security options to provide a better user experience and better features.

Integration of Augmented Reality into Utility Apps

We’ve seen Augmented Reality in the rise in many tech-based products, and although it has long been view for promotional purposes, the addition of wearables might introduce them as something more effectively and productively than ever before.

Different surveys show that small businesses are starting to look into the mobile app world, as it is a way to drive sales, improve the overall customer experience and simply puts then in the run for competitors in their market.

Best 2017 Super Bowl Commercials By BPS Digital Media | Monday, February 6, 2017

For some the Super Bowl is all about the football, for others is about the half-time show, and for marketers is all about the commercials. This year's Super Bowl ads were filled with political tones, inclusion values, controversial topics, and of course, comedy.

These are some of the best SuperBowl commercials from this year tournament:

1. Budweiser "Born The Hard Way"

This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.

2. Audi "Drive Progress"

Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.*

3. Kia "Hero's Journey"

Watch Melissa McCarthy during the Big Game as she sets off on a mission to save the planet. Unfortunately, she finds out the hard way that it’s not easy to be an eco-warrior. Luckily, she drives the 2017 Kia Niro.

4. Airbnb "We Accept"

Airbnb came out with a surprise Super Bowl commercial that no one saw coming. And they came with a message to spread: AirBnB is about acceptance and love, no matter where you come from. “We all belong,”

5. It's A 10 Hair Care

America, we're in for at least 4 years of awful hair. So it's up to you to do your part by making up for it with great hair. Your own style of hair. Hair you love. Perfectly imperfect hair. It's A 10 hair. The It's a 10 Haircare brand offers a simple solution for you – hair care products of professional quality in every bottle, to make your hair look and feel amazing. Our goal is for you to enjoy exceptional results from a multipurpose line, all while reducing the number of products you need to keep on your shelf. It’s a 10 stands by our products. We deliver the best in quality ingredients to help your hair. We never test on animals at any point in our product development and only bring you high-quality, professional hair care. Life is better with It's A 10 HairCare.

5 Common Web Design Mistakes By BPS Digital Media | Thursday, January 19, 2017

Web design evolves faster than ever and it can be hard to cut through the noise and identify what features your site should have, the types of interface your audience expects, and the usability your audience needs. Here are just a few common mistakes web designers make all the time:

1. Making mobile an afterthought Waiting until the desktop version is finished before considering the mobile aspect of your site is one of the biggest mistakes designers can make. 80% of people navigating the web own a smartphone, and odd are that number will keep growing and growing. The best approach to take is to go mobile first and then see how this can translate to a desktop.

2. Not thinking about typography Typography is one of the easiest things to neglect when building a new website design. Usually, all the focus goes towards the visual elements of the design, and then typography, the actual content, is left till the last moment. A great typeface makes your content easy to read and engages your audience.

3. Getting too creative Sometimes adding more and more ideas to a website design ends in catastrophe. It is difficult to include everyone’s vision into one screen and the result is an overly developed website that needs editing. To avoid this common mistake, try to limit your choices to 2 per medium to reduce visual clutter and produce a coherent brand. Of course, in limited occasions adding additional colors and typefaces won’t detract from your site as long as it is applied judiciously.

4. Same style over and over As a web designer, you will develop your own style that will become your hallmark. However, the problem with focusing too much on a single style is that it can become repetitive on all the sites you’ve developed. While functionality will often be very similar, on the front end clients don’t want a cookie-cutter site so make each as unique as possible with a focused design.

5. Not optimizing visuals Images account for 60-90 percent of any website’s consumed bandwidth. Although this might not seem like an issue, it is important that unoptimized images will cost your client more in the long run. Site load speed is taken into consideration by search engines and consumers will not be happy if it takes a minute to load a single page of a site!

Organic vs. Paid Traffic By BPS Digital Media | Thursday, January 19, 2017

Traffic to your website is one of the biggest metrics that businesses and clients keep track of, revealing the statistics behind your audience - who visits your site and what you can know about them. These days, having great content is not enough. Monitoring your traffic can reveal exactly where you should be focusing your marketing efforts

Aside from the obvious, what exactly is the difference between organic traffic and paid traffic? Which produces better results and achieves goal completions at a higher rate? Let’s take a look:

Let’s take a look: Organic traffic is the categorization of website visits that resulted from UNPAID search queries. They come from search results for certain keyword phrases and so on. Your organic traffic also includes visits that came from social media channels like Facebook, Twitter, and LinkedIn.Organic traffic is strongly influenced by your SEO strategies and social media marketing efforts. The biggest benefit from relying on organic traffic is that it is free, outside of the time you and your team spend. Also, since you are always aiming for SEO optimization, it helps you maintain a structured.

Organic traffic is strongly influenced by your SEO strategies and social media marketing efforts. The biggest benefit from relying on organic traffic is that it is free, outside of the time you and your team spend. Also, since you are always aiming for SEO optimization, it helps you maintain a structured website that benefits your customer as well as search engines.

Paid traffic, on the other hand, comes from visits arriving at your site as a result of traditional internet advertising or sponsored efforts, such as blog posts on third party sites. Your paid traffic comes from sources including Facebook’s Native Ads, retargeting ads built on Google’s ad platform, and email list sharing (if you’re using any from affiliate partners).

The obvious downside to paid traffic is that it will cost you and these costs can quickly add up if you’re using ads on every platform. However, with a little analysis, you can use existing data to identify which platforms will get you the most bang for your buck. Regularly analyzing your monthly budget will help keep costs under control and boost the efficiency of your efforts.

Although some are declaring the death of organic traffic, bringing new and existing customers to your site without shelling out for paid advertising is very much possible. The reality for most is a balance between a strategy focused on organic traffic that is supported by paid traffic in the areas and platforms that you know you can get more traffic from once your name is out there.

5 Ways to Ignite Your Content By BPS Digital Media | Thursday, January 19, 2017

Having content out there is crucial, but because the online world is so busy and cluttered, today it is not enough to just have your content published. You have to package it correctly for your audience, for new visitors to your site, and to search engines.

Content should not only be interesting, helpful and valuable, it must ignite an action with the consumer. The action should be to share, comment, like, discuss, and more. So, here are some ideas to keep in mind for your next blog post.

1. Push the right buttons. Although this might seem obvious, adding social sharing buttons at the end of each post is essential, reducing friction for your users. Content with sharing buttons nearby are 700 times more likely to be shared than those who don’t.

2. Be Visual. Lifestyles seem to go faster and faster every day, people don’t wait around reading on their phones - we are all looking for fast and digestible news we can process quickly. Consumers remember 10% of the text, yet remember 65% of an image!

3. Encourage comments. Don’t expect that consumers will comment on anything; will have to usher them in when it makes sense. Mention influencers on your posts to have their followers commenting or end your post with a question to help start the conversation.

4. Add your personality. Unless you’re running a news publication, add your own touch to it. You must leave your own mark, share your unique experiences, and add your unique tone. Although you may be concerned about search engines, remember to write for humans!

5. Link it. There is so much you can cover in one blog post, so add links to many other resources that might be helpful to your reader. This will not only make their experience better, it will also help you rank better on search engines which are always looking for rich content.


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