5 Ways to Save Time in Creating New Content By BPS Digital Media | Monday, March 13, 2017

As a content creator, you know how much goes into the seemingly simple task of getting a single piece completed. Audience research, topic sourcing, planning, collaboration, SEO audits, editing, revisions, etc., Basically, all the time-intensive tasks you can think of.

We came up with 5 tips to help you optimize your process, while also working to improve the response of the audience:

1. Streamline research

The research phase can eat up a lot of time. Over-thinking content can lead to a lot of back and forth on topic ideas as you try to decide exactly what your audience wants. To streamline this process, start with your analytics, to see what topics are working best right now; look at your competitors to see the content their fans are engaging with, and check your best-performing and target keywords.

2. Cut back on quantity

Businesses that regularly post on their blog see 67% more leads from their inbound efforts over companies that don’t. Try to find the right balance between long posts, that take a little bit longer to produce, with short fast-paced articles.

3. Schedule writing time

Block out time each day to write and only write. Don’t let other activities lead to cancel or reschedule your writing time. You can easily schedule 30-minutes writing blocks with five-to 10-minute breaks to keep your focus sharp.

4. Eliminate distractions

Create yourself a bubble to write. Shut everything down, leave on the screen only the actual tools you need to write. Forget about emails, analytics alerts, etc. Think about your content creating process add your one goal to achieve in that period, that way your brain can concentrate easily and you can focus all your attention to that actual goal or task.

5. Compile many ideas at once

Don’t force yourself to come up with a topic on the day that you’re to write it; plan far in advance. At least a month in advance, plot all the best content ideas, or any content idea you have on your editorial or content calendar. Try to list all contacts you can think of for possible citations, resources, and so on. When the time comes to write a new piece, refer to your calendar, grab the topic, and start writing.

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