Why Social Media Advertising is Effective By BPS Digital Media | Thursday, June 1, 2017

The budget for advertisement is usually the most hotly debated, and none more so than the specifics for social media advertising. For many executives, understanding the results earned from social media ads is a complicated calculation, and evaluating the ROI is complex. However, there are many indicators that social media is one of the most effective options to advertise and reach more audiences.

Here are some of the reasons why social media could be a great effective way to advertise your business.


One of the biggest advantage of social media advertising is the targeting functionality. No other form of advertisement can provide this level of precision. Platforms like Facebook, Twitter, and LinkedIn provide extremely precise audience targeting functions. You can target audiences based on interest, locations, brand interests, job titles, business experience, and beyond.


The vast majority of marketers agree that social media ads are either “very low cost” or “somewhat low cost.” In fact, social media is one of the most approachable advertisement channels compared to traditional media and have an exceptionally low cost buy-in. The cost of ads vary dramatically from platform to platform, size of audience, and even whether you want to pay for engagement rate, reach, or some other metric. As an added bonus, social ads show results immediately, allowing you to make adjustments at any time.


Due to the powerful scalability of social media, businesses of any size can get great results. It’s relatively fast and easy to learn about the flexibility of social media campaigns. Due to the ease of use and ability to make instant changes, any mistakes will only cost you a few dollars, instead of hundreds or millions.

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