3 Ways Emojis Help with User Retention in Mobile Apps By BPS Digital Media | Wednesday, June 14, 2017

For mobile apps, message and notification engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind and encourager users to increase their use of your app. A simple trick that gets often overlooked is the use of emojis. Mobile users love emojis. Push notifications including them experience an opening rate of up to 85 percent more than those without.

These simple tactics will help you boost your user retention:

1. Use emoji-powered push notifications

Open rates are almost twice as high in messages that feature emojis. Considering that must users never return to an app after their first use, boosting push notifications with emojis can almost guarantee almost twice the number of people that receive these notifications will go back to the app. And, using them on a regular basis will increase retention levels almost by 28 percent.

2. Emojis resonate on an emotional level

Our brains process emojis as non-verbal communication and experience an emotional reaction to copy that you can’t achieve through text alone. It’s hard to convey certain emotions over the internet, so emoticons help clarify when a statement is made. Emojis, with bright colors or vivid expressions are even better at conveying emotions. Although, it’s hard to measure the emotional impact of emojis on mobile app users, there’s no doubt it’s there.

3. Emojis let you speak the user’s language

Mobile is an inherently personal medium. Dry, corporate-sounding push notifications won’t create any engagement. Marketers are going more personal. Emojis are almost like slang, in a sense. They let you speak the same language as your users. Emojis are increasingly important among millennials who spend the most on mobile apps, and also use emojis the most.

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