5 Ways Bad Web Design Is Hurting Your Business By BPS Digital Media | Saturday, July 1, 2017

Today, almost anyone can design a website - but that doesn’t mean everybody should! Whether you hire a graphic designer or venture out on your own, there are certain things you must avoid if you want to have a crisp and professional online look.

1. Using a splash page

The average user waits a maximum of three seconds for a page to load. Adding a splash page gets between a users and the content they’re looking for, so they just leave. Think about the importance of your splash page. If you can just use a standard home page, you should stay on this route. If you’re looking to communicate a message with a trigger interaction, opt instead for a modal or popup window to display your message. Plus, if you use a standard home page your SEO will be much better.

2. Confusing navigation

You may know how to navigate your site, but it is whether or not your users can that is the real consideration. Make it as easy as possible for your visitors to navigate your site and find what they are looking for quickly. Always test your site with multiple strangers to ensure your navigation is optimized for visitors and makes their experience of your site as enjoyable as possible!

3. Not making your logo go to the home page

This is usually overlooked by many web designers. According to KoMarketing, 36 percent of visitors will click the logo to reach the home page, which is a large number to ignore! Regardless if your navigation menu has a “home” button or icon, your logo should bring you to the homepage. Give the people what they want!

4. Having automated music or sound

Some clients like the idea of having sound or music auto played to create an ambience within their site. However, this annoys most users and they will click off your site as soon as the noise starts! While it’s ok to auto play videos in your content, set the audio to be muted automatically. Otherwise your audio will quickly raise your bounce rate and reduce the length of time visitors spend on your site.

5. Overusing interstitials

Interstitials are web pages displayed before or after an expected content page and widely regarded as annoying, which is why Google announced a new penalty for overly intrusive interstitials. Think about it from the visitor’s perspective, asking them for information before they get the change to even read a blog post is extremely annoying. Steer clear of these and opt for less intrusive popups to ease your visitors into engaging with your site.

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