Tips for Making Effective Facebook Ads By BPS Digital Media | Friday, June 30, 2017

Facebook advertising is rapidly becoming the best channel for businesses to reach their audiences, especially since the network started cutting back on organic post reach and pushing more paid content. Here are some of the essential elements you must take into consideration to create an effective Facebook ad:

Speak to the right audience

Before you even think about the ad design, think of the people you want to attract with your content. You won’t ever reach everyone. But, you can properly target your buyer personas. Look up information about your Facebook audience demographics, including gender, age group, primary language and geographical location. Take advantage of Facebook’s targeting functionality, you can target group users based on whether they have visited your website or not. It’s also a great tool if you want to reach a new audience because you can talk to them directly!

Define your goals

What do you really hope for with your Facebook ad? Are you driving clicks to a landing page, collecting leads, informing people of a new product, or looking to increase brand awareness? Defining your goal will help you through the design process, choosing the right content, defining your audience, and more.

Experiment with placement and format

Facebook allows different formats and placements for their ads. You can choose whether you wish your content to appear in News Feeds or at the right-hand column of the main page. You can even choose to display it only to mobile or desktop users. Finally, you can choose to go the traditional image format, or a carousel, or create an auto play video ad. When you know your audience, you’ll know which is the best choice for your ad.

Be creative

Facebook users are looking for highly visual experiences. Make sure your ad stands out among other content on your target audience’s News Feed. Make sure you invest in high-resolution images, high-definition videos and clever copy – Facebook won’t run ads that have too many words!



3 Ways Emojis Help with User Retention in Mobile Apps By BPS Digital Media | Wednesday, June 14, 2017

For mobile apps, message and notification engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind and encourager users to increase their use of your app. A simple trick that gets often overlooked is the use of emojis. Mobile users love emojis. Push notifications including them experience an opening rate of up to 85 percent more than those without.

These simple tactics will help you boost your user retention:

1. Use emoji-powered push notifications

Open rates are almost twice as high in messages that feature emojis. Considering that must users never return to an app after their first use, boosting push notifications with emojis can almost guarantee almost twice the number of people that receive these notifications will go back to the app. And, using them on a regular basis will increase retention levels almost by 28 percent.

2. Emojis resonate on an emotional level

Our brains process emojis as non-verbal communication and experience an emotional reaction to copy that you can’t achieve through text alone. It’s hard to convey certain emotions over the internet, so emoticons help clarify when a statement is made. Emojis, with bright colors or vivid expressions are even better at conveying emotions. Although, it’s hard to measure the emotional impact of emojis on mobile app users, there’s no doubt it’s there.

3. Emojis let you speak the user’s language

Mobile is an inherently personal medium. Dry, corporate-sounding push notifications won’t create any engagement. Marketers are going more personal. Emojis are almost like slang, in a sense. They let you speak the same language as your users. Emojis are increasingly important among millennials who spend the most on mobile apps, and also use emojis the most.



Why Social Media Advertising is Effective By BPS Digital Media | Thursday, June 1, 2017

The budget for advertisement is usually the most hotly debated, and none more so than the specifics for social media advertising. For many executives, understanding the results earned from social media ads is a complicated calculation, and evaluating the ROI is complex. However, there are many indicators that social media is one of the most effective options to advertise and reach more audiences.

Here are some of the reasons why social media could be a great effective way to advertise your business.

Targeting

One of the biggest advantage of social media advertising is the targeting functionality. No other form of advertisement can provide this level of precision. Platforms like Facebook, Twitter, and LinkedIn provide extremely precise audience targeting functions. You can target audiences based on interest, locations, brand interests, job titles, business experience, and beyond.

Price

The vast majority of marketers agree that social media ads are either “very low cost” or “somewhat low cost.” In fact, social media is one of the most approachable advertisement channels compared to traditional media and have an exceptionally low cost buy-in. The cost of ads vary dramatically from platform to platform, size of audience, and even whether you want to pay for engagement rate, reach, or some other metric. As an added bonus, social ads show results immediately, allowing you to make adjustments at any time.

Accessibility

Due to the powerful scalability of social media, businesses of any size can get great results. It’s relatively fast and easy to learn about the flexibility of social media campaigns. Due to the ease of use and ability to make instant changes, any mistakes will only cost you a few dollars, instead of hundreds or millions.




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